As the UEFA Champions League approaches its semi-finals at Wembley Stadium, UEFA and Just Eat Takeaway.com launched an exclusive collection, highlighted by a custom varsity jacket. Led by Rio Ferdinand, the jacket blends football aesthetics with playful food graphics and collectible velcro patches. VERYRARE handled photography and creative direction, capturing the energy of the collaboration. Featured by outlets like Highsnobiety, the campaign celebrates football culture with style and creativity.