For the Women Take Flight campaign, Jordan Brand partnered with JD Sports to spotlight influential voices and inspire the next generation of Jordan fans. The UK boasts a vibrant community of creators and influencers whose energy and authenticity became the foundation for this campaign. VERYRARE was tasked with producing supporting assets for JD Sports, capturing powerful visuals that celebrate the stories and talent of these inspiring women. Our work emphasized that Black History is not confined to a single moment but is an everyday celebration of culture, community, and creativity. Through this collaboration, we helped deliver a campaign that honored the spirit of Jordan Brand while connecting with fans on a deeper, cultural level.