Liverpool FC player Virgil van Dijk and Dutch hip-hop artist Winne gave upcoming talents the chance to feature on their mixtape.

This project was a collaboration between our team at VERYRARE and the visionary creatives at MAAK Agency. Together, we brought to life a campaign that celebrated music, style, and the power of JBL audio in a way that truly resonated with our target audience.

As the director and producer of this project, we had the unique privilege of steering the creative direction, production, and execution of “Virgil’s Mixtape.” This campaign was a multifaceted endeavour that included video production, event planning, and digital marketing, and we were at the helm of it all.