At Foot Locker Les Halles Chatelet, we collaborated with Office Twelve to host a unique Jordan Customization activation. This immersive event invited NBA fans, sneaker enthusiasts, and streetwear aficionados to personalize their Jordan sneakers, transforming them into one-of-a-kind pieces of art. Our creative direction reimagined the store layout into a vibrant celebration of basketball and streetwear culture. Skilled artists guided attendees through customization, creating an electric atmosphere where individuality and creativity thrived. The activation not only engaged the sneaker community but also boosted Foot Locker’s position as a hub for sneaker culture.