• LeBron James: More Than An Athlete World Tour

    Social Campaign for @FootlockerEU

More Than An Athlete

“More Than an Athlete” is all about being a leader both on and off the court/field, giving your all to your team, and contributing to the betterment of your community. LeBron James is a prime example of such behavior, as he is arguably this generation’s most vocal athlete at times when it matters most.

We travelled along with LeBron James in Paris while taking over the @FootlockerEU Instagram channels