As the UEFA Champions League heads towards its climactic semi-finals at London’s Wembley Stadium, featuring top contenders like BVB Borussia Dortmund, Paris Saint-Germain, Bayern Munich, and CF Real Madrid, the anticipation is palpable. In recognition of this thrilling tournament, UEFA and Just Eat Takeaway.com introduced an exclusive collection, anchored by a custom-designed varsity jacket.

Fronted by football icon Rio Ferdinand, the collection merges classic football aesthetics with playful food graphics, creating a varsity jacket that stands out for its unique design and personalization options through collectible velcro patches.

At VERYRARE, we took the reins on photography and creative direction for this project, successfully capturing the vibrant essence of the collaboration. This campaign has not only resonated with fans but has also caught the attention of prominent media outlets, including Highsnobiety, further amplifying its impact and reach in celebrating football culture.